If you have been running AdSense advertisements on your website for a considerable amount of time and you get the impression that you are not making as much money as you could be, you are correct 99.99% of the time. The majority of people are annoyed that they are unable to earn the revenues that they anticipated, and the reason for this is that traffic levels as well as click through rates are to blame.
The following is a condensed summary of the various methods that traffic can be converted into AdSense traffic, along with brief explanations of each method.
The content of your website needs to be optimised first and foremost among your priorities. Even though this isn’t an option for everyone (for instance, if you operate a forum, making money with AdSense is a lot more difficult), the majority of people can turn their AdSense websites into true cash cows.
To get started, you need to determine the keywords that are associated with your website. The method referred to as keyword density verification is one of the fundamental strategies utilised in SEO (search engine optimization). The SEO Density Analyzer is a useful tool for carrying out this task.
After that, you need to take this list of words and search the Overture Search Inventory or the Google AdWords Sandbox to determine which alternative words might perform better than the ones you presently have.
From that point on, you should make every effort to ensure that your website is centred on the topics that are brought up most frequently in the keyword ideas you are given. You should make an effort to incorporate such keywords, or at the very least some keywords connected to them, in the links that appear on your website as frequently as possible.
Because of the way Google AdSense operates, doing so would undoubtedly result in an increase in your earnings. This is due to the fact that you will receive higher-quality advertisements within your AdSense banners, which is analogous to how you would obtain a higher Google PageRank.
In addition to this, it is essential that you consistently add new pages to your website. This is quite significant, as the likelihood of getting more clicks on your advertisements increases in proportion to the number of pages that you have on your website.
It is essential that you select the most effective locations for your AdSense banners as well as the right formats for displaying them on your website. Even though this is a very broad topic, you should be aware that the three most popular ad types on Google AdSense are the large rectangle (336 x 280 pixels), the medium rectangle (300 x 250 pixels), and the skyscraper (160 x 600 pixels).
Make sure that the colours you chose for the advertisements are acceptable, since if they are too dissimilar from the rest of the material on your website (or if they are just dissimilar in a negative way), people will view them as irrelevant banners that have nothing to do with the actual website.
Make sure that these advertisements are placed in the optimal locations so that they can bring in the most money. The majority of the time, that area is referred to as being directly prior to the beginning of the material that is displayed on your website.
Skyscrapers have a better chance of performing well on pages that have a lengthy text body simply because people spend more time interacting with them in those situations. Also, for websites that feature news or other similar stuff, you can find that the bottom of your content is an excellent place to be because that is when people have done reading your story and are searching for something else to do. You can capitalise on this by placing your advertisement there.
If your page contains a lot of text, you should increase the number of AdSense units that you utilise. Be careful not to overdo it, however, since doing so could result in a significantly lower click-through rate (CTR) and lesser sales than you were already experiencing as a result of applying this strategy in an ineffective manner. You have the ability to add up to three units; thus, make efficient use of them.
As a means of testing, the Google AdSense Preview Tool can be of great assistance because it allows you to envision the advertisements that would be shown on your page. This can be quite useful.
Simply ensure that the AdSense guideline on click fraud is adhered to at all times. Placing an image next to your advertisements can serve as a helpful hint; however, you should ensure that there is sufficient white space between them to avoid giving the impression that you are trying to get site visitors to click on the link.
These should serve as an excellent starting point for increasing your AdSense traffic and maximizing your income, however there are many other ways to boost the traffic that your site receives from AdSense.