Many different hypotheses are now being proposed as to what the next iteration of AdSense will entail, in terms of both its visual appearance and the ways in which the underlying system will evolve in comparison to its current state.
To begin, it is quite evident that targeting algorithms will continue to improve and grow in strength beyond what they are currently capable of. This has been observed quite plainly with the Google search engine itself over the course of the past few years, and it really shouldn’t come as any kind of surprise given that AdSense operates in the same manner. Advertisers will be displayed in results that are more relevant, and those advertisers who alter their material in order to increase the visibility of high-paying keywords may find it difficult to continue doing so, unless doing so is really relevant to their content.
Another thing that is going to happen is that there will be increased protection for advertisers using AdWords in regards to click fraud. Google recognises that this is a very important problem that it needs to handle as quickly as it can, and there is no doubt that it will fix this problem as rapidly as it can. At this time, people that have a lot of traffic can easily conceal their IP addresses and boost their click-through rates ( Click Through Rate).
It is no secret that Google is constantly working to enhance the quality of its products, and AdSense is no exception. The firm that operates the search engine has implemented domain filtering, “smart pricing,” and site-targeted AdSense CPM, and it is likely that more enhancements will be added that have already been used by other websites that are quite similar.
One such example is the provision for the advertiser to exercise a greater degree of discretion over the context in which the material is presented. This may result in your website being blocked from displaying on a number of domains that are used to host AdSense banners.
There is also the possibility that Google would incorporate AdSense into several other forms of media, such as newspapers, television, and so on. This is another concept that has been proposed. There is no evidence to suggest that something like this will never occur, despite the fact that it may appear to be more on the science-fiction side of the facts.
Google has access to a global pool of more than 150,000 advertisers, every one of whom may choose to target offline marketplaces in a variety of nations. Because Google has such a large network of advertisers, the company might decide to designate offline distributors or let them create a structure for Adwords advertising in content, in search, and now offline. Alternatively, they might just let them do it themselves.
There is potential for more customization options to be added for AdSense publishers, including the ability to choose their own keywords. Despite the fact that Google has shown reluctance toward this, there is no reason to believe that it won’t happen in the future.
In addition to this, many individuals are pushing for AdSense to provide a crystal clear clarification of its pricing policy. Although Google has not provided any explanation as to why this is not public information, it appears extremely improbable that such information will ever be included on the Google AdSense platform at any point in the future.
One more function that may be incorporated into AdSense is the capability to view which links on a website are producing clicks and on the basis of which keywords visitors arrive to the page. This would be useful for website publishers.
Because of this, there is a possibility that it may turn out to be a significant problem that endangers the entire system. Because of this, there may be an increase in the number of websites that solely use adsense, and earnings may become easier to understand. It’s possible that a lot of people will create websites whose sole purpose will be to gain money through Google AdSense.
In light of the fact that this is already the case, it is possible that Google would be acting foolishly if it were to place such tools in the hands of its publishers.
On the other hand, one thing that might take place is the creation of a solution for users who are having problems with the amount of money generated by AdSense on their website. This could be accomplished through the use of an online wizard or another similar tool that, depending on the information included on a website’s pages, offers recommendations to the website’s administrators.
RSS, on the other hand, is currently the most popular buzzword. RSS is turning into a platform that makes it possible to send targeted advertisements directly to consumers without requiring any navigation on the part of the users themselves. In addition, there is abundant evidence to suggest that Google is not going to allow an opportunity of this nature slip away.
Since quite some time ago, this is the goal that has been pursued by “interactive television” and other technologies of a similar nature. But if you want to do anything like this, the internet would be an excellent medium to employ because no other medium is quite as participatory as the internet.
In the end, however, most of this is conjecture, and there is a good chance that Google will surprise us with whole new capabilities that we would never have anticipated.
